This is a 163-second promotional film is part of a worldwide campaign created to stir up excitement for a significant heavyweight boxing match between two undisputed champions. Scheduled to take place in Riyadh on February 17, the film seeks to attract boxing fans worldwide, enticing them to tune in through Pay Per View or by buying tickets. The film has been broadcast across numerous TV channels and disseminated through a range of social media platforms.

"Ring of Fire” will see the biggest fight in boxing - WBC and Lineal Champion Tyson Fury vs WBO/IBF/WBA unified champion Oleksandr Usyk in a history-making showdown. The winner will become boxing’s first Undisputed Heavyweight Champion since Lennox Lewis claimed that honour 24years ago, in 1999, but this time four belts are on the line for the first time in history.

Fury (34-0-1, 24KOs) has been the reigning Heavyweight Champion since 2015. Taking a break from boxing due to personal challenges, Fury made an impressive comeback by defeating Wilder to claim the WBC world title.

Ukraine’s Usyk (21-0, 14KOs), an Olympic gold medallist, decided to move up from the Cruiserweight division to the Heavyweight division after establishing his dominance there. By defeating Joshua, he became the Unified Heavyweight champion. Now, he sets his sights on becoming only the second Cruiserweight Champion ever to achieve undisputed status in the heavyweight division.

In this cinematic exploration, the long-awaited clash of two undefeated champions is not just a fight but a metaphorical odyssey through time. Guided by the voice of Paul Anderson, viewers are transported through a series of legendary battles. As the two titans approach their ultimate face-off, they unleash a barrage of attacks from afar - a visual metaphor for the pre-fight psychological warfare.

As they step closer to each other, the fighters transforms into warriors of various historical battles, converging in an epic tableau. In the moment of proximity, lightning strikes and the famed boxing announcer Michael Buffer emerges. His famous announcement echoes as the fighters enter the ring.

The film crescendos to a thrilling climax, where in a moment of high tension, the two boxers simultaneously neutralize each other's punches. Suspense hangs in the air, leaving fate to decide who will emerge as the Undisputed Heavyweight Champion ofthe world.

February 17 2024, Riyadh, Saudi Arabia, will go down as a historic day in the world of Boxing.

Because not since the late 90s has there been a matchup of this magnitude. Where two undefeated Champions battle to become the Undisputed Heavyweight Champion of the World with a historic 4 title belts on the line. It’s a fight the world has been waiting for. And now it’s finally happening, not in Las Vegas or the O2 Arena, but at the Kingdom Arena in Riyadh.

Riyadh Season needed an epic promo video befitting the scale of the event to drive Pay Per View subscriptions, boost ticket sales, and put Saudi on the map for hosting world-class boxing events.

In less than 48hrs:

46M Reach

39M Views

720K Engagement