This work is highly relevant for the Film category because it ingeniously blends humor with a clever narrative to demystify investments.

It targets high-income professionals who view the USD 300K minimum amount for alternative investments as a barrier. The film introduces The Family Office's service as a democratizing force in the alternate investment space, traditionally reserved for institutional investors.

By leveraging the universal "chicken or the egg" debate, the film mirrors the potential investor's dilemma—whether to accumulate savings first or invest early. The 'Invest Now Pay Later' service is a groundbreaking approach, allowing investment before full capital accumulation.

In Saudi Arabia, a cultural and economic paradox mirrors the "chicken and egg" scenario, particularly among professionals. The prevalent financial culture does not emphasize savings, with only 44% of citizens saving, and at rates significantly lower than their global counterparts. This trend, coupled with high borrowing rates, leaves many unable to meet the USD 300K minimum investment often required by alternative investment firms, impeding their entry into alternate markets.

Our film creatively navigates this context by promoting the 'Invest Now Pay Later' service. By requiring just a 25% upfront payment, it resolves the dilemma of accumulating substantial savings before investing. This approach not only democratizes access to alternative investments but also aligns with Saudi Vision 2030's aim to improve financial stability through increased savings.

Furthermore, the campaign tactfully engages with a culturally sensitive debate. In the Arab world, the chicken and egg discussion can veer into religious territories, becoming a taboo subject. By employing this debate, the film captures attention in a region where such discussions are avoided in public discourse, especially concerning investments. The humorous treatment ensures the subject remains light, avoiding controversy while suggesting both savings and investment have their place. This strategy respects cultural sensitivities while emphasizing that with the right financial product, one need not wait to accumulate wealth to start investing, thereby encouraging a shift in traditional financial behaviors.

In a surreal, futuristic lab, scientists embark on a humorous quest to unravel the chicken-or-egg causality dilemma. Donning protective gear and navigating on segways, they theatrically examine a chicken and an egg, underscoring their scientific curiosity.

Their experiments lead to celebratory moments: first, as they humorously confirm that the chicken preceded the egg by observing an egg being laid; and second, when a chick emerges from an egg to collective applause. The narration wittily affirms that both the chicken and egg paradoxically came first, which cleverly mirrors the film's message: one need not amass the entire capital to begin investing.

It showcases that investment can commence alongside ongoing savings, effectively depicting the financial service that allows one to initiate their investment journey without delay.

In Saudi Arabia, where cultural norms and economic conditions have historically dissuaded personal investment and savings, the film addresses a crucial economic need. The situation necessitates a shift in perspective, from traditional saving to proactive investing, reflecting Saudi Vision 2030's goals for financial literacy and independence.

The brief was to make investment accessible, especially for high-income professionals deterred by the standard USD 300K threshold for alternative investments. By invoking the chicken-egg conundrum, the film illustrates the innovative 'Invest Now Pay Later' service, requiring only a 25% initial investment, thus breaking the cycle of "savings before investment" and democratizing access to alternative assets.

The objectives were clear: shift behavioral finance norms, promote investment inclusivity, and align with the nation's vision for an economically diversified future where investment is not just a possibility but a practiced habit for wealth creation and sustainability.

The campaign demonstrated substantial impact and reach, particularly on social media platforms such as Twitter, where it garnered over 873,595 views and over 3.25 million impressions collectively in Arabic and English.

Engagement through clicks was notable on LinkedIn, indicating a strong interest and interaction with the content. This is particularly noteworthy given the specificity of the audience and the investment-related content. The film's ability to engage this selective group so effectively suggests a shift in brand perception and a marked change in investment behavior, aligning perfectly with the campaign's objectives.

The substantial viewership and interactions infer an amplified awareness and consideration of investment services, aligning with the campaign's goals.