One of the film's key objectives was to create a fictional world that is both believable and captivating. To accomplish this, our production design, art direction, and VFX teams collaborated closely to bring this post-apocalyptic world back from the dead.

From decaying and desolate neighbourhoods, meticulously crafted sets, collapsed structures, to cars set ablaze, no detail was spared to create an immersive and terrifying environment. The makeup team also went to great lengths to craft and add ultra-realism to every character, transforming the superstar boxers into terrifying and decayed creatures of the night.

The story begins in a post-apocalyptic world, in a desolate neighbourhood over-run with zombies. The action then kicks off in a boxing gym as the floor starts to rumble and a pair of hands smashes through the canvas holding a title belt triggering lightning and thunder roars throughout the land.. summoning the last standing fighters to the Arena.

We then see the likes of Joshua, Wilder, and a host of other renowned boxers transformed into zombies as they punch and battle their way through hordes of zombies, determined to overcome the obstacles hindering their journey to the stadium.

The film ends with all the 16 boxers making it to the Arena, where they will fight their last battle to glory.

Riyadh Season aimed to kick off an extensive global campaign to captivate boxing enthusiasts worldwide and draw attention to Saudi Arabia. This event held immense significance because, in the boxing world, it's a rarity for boxing elites to face each other, safeguarding their titles. However, this time, 16 fighters agreed to step into the ring, risking it all, hence the name "the Day of Reckoning." It's a day featuring 8 fights, where rankings may witness significant changes, titles could shift, and long-standing scores get settled.

To match the magnitude of the event, Riyadh Season sought an action-packed promotional video that would drive Pay Per View subscriptions, increase ticket sales, and establish Saudi Arabia as a premier destination for hosting world-class boxing events.

Our primary objective was to convincingly and engagingly depict a post-apocalyptic landscape.

To realize this vision, our Production Design and Art Direction teams collaborated closely to meticulously construct this fictional realm. Attention to detail was paramount in every aspect of the setting - from the decay and desolation of neighborhoods, vandalized gyms and homes, to rampant overgrowth, ruined buildings, and vehicles engulfed in flames. Every element was deliberately designed to contribute to an enveloping and spine-chilling ambiance, while constantly giving nuances of boxing

The makeup team also played a crucial role in this creative endeavor. They meticulously crafted horrifying visual effects, including rotting skin, vacant eye sockets, severed heads, and more, to instill a sense of ultra-realism into each character. Their efforts transformed actors into frightful, decaying entities that seamlessly integrated into the eerie, post-apocalyptic setting.