Future In Our Hands is a Norwegian NGO that aims to reduce food waste by updating the Norwegian food waste law to meet the modern sustainable European standard.

BRIEF:

Get so much public buzz around the outdated food waste law that the Norwegian Parliament couldn't keep ignoring FIOH's new food waste law suggestion. Preferably on a $0 budget, and preferably within 6 months as the problem was rapidly growing.

SITUATION:

FIOH had already talked about this topic through various campaigns for 10 years, and the population seemed tired of hearing about food waste from them and other environmental NGO's.

Simply put: No one cared, and all the big growing numbers seemed hard for people to really grasp.

To reach our goal with the means provided, we needed to break completely with our oftentimes serious and sad category, while visualizing the problem to make it tangible.

On a 1 dumpster budget, Norwegian NGO Future In Our Hands managed to make The Norwegian Parliament legislate a new food waste law for the first time.

We achieved this by using the inflation and financial recession to our advantage, which was changing the way people were looking at food waste.

- The campaign surprised people as well as journalists in an era of sad environmental campaigns - proved by nation-wide media coverage and 4.1 Millions earned media within the first days.

- The Dumpster Deli launch photo is the most popular social post in Future In Our Hands history.

- As the Dumpster went viral, Norway's ministry of health, Norway's biggest food influencers and top politicians visited the Deli either on their own initiative through un-paid invites.

But most importantly we reached our main goal: our law suggestion made it to parliament, and is being legislated right now.

Overall budget: $3620

Dumpster: $600

Sign: $1400

Interior architecture: $1500

Thrifted styling for delicious trash shoot: $120