A short form narrative film, that almost feels like a movie trailer, shot entirely at night, takes us into the world of a young woman, in Egypt, making her way home from work, at night.

A soundtrack underpins the narrative film, building its environment and accentuating its eerie atmosphere.

As this is an audio visual piece that grips you to watch it until the end, and as it's not a typical commercial or ad, it fits the category of film.

A HARSH REALITY UNFOLDS FOR MID-TO-LOWER INCOME EGYPTIAN WOMEN:

Egyptian streets and public transportation should be pathways to opportunity for young Egyptian women, opening doors to education, work, and social engagement. But instead, they have become barriers overshadowing their journey with intimidation and anxiety.

99.3% mid-to-lower income women in Egypt have experienced some form of sexual harassment on the streets in public spaces, including on public transportation.

86% of women have experienced harassment on public transportation, including verbal harassment, groping, or other forms of assault.

EGYPT'S ECONOMIC STRUGGLES AND THE RISING IMPORTANCE OF WOMEN'S EDUCATION AND EMPLOYMENT AMIDST HARASSMENT CONCERNS:

Amidst the backdrop of persistent harassment, Egypt has faced three significant waves of currency devaluation, triggering a cost-of-living crisis.

During these tough economic times, the importance of advancing women's education and employment has never been more crucial. Empowering women to pursue further education and enter the workforce is essential for their independence and for providing financial support to their families.

FEAR: A film created to promote Dosy Bikes.

It takes us right into the action and into the story of a woman - our protagonist - making her way home.

But throughout her journey, she is stalked, lecherously stared at, and even verbally harassed - by rabid street dogs.

They surround her too.

She is afraid. She is in despair.

A few people keep walking around her and those rabid dogs, ignoring her, much like people do in the real world.

As the tension builds and the music elevates the eerie environment, we see the dogs get more ravenous,

Will she escape them? We may never know. The face-off continues as we see her clutch her bag.

We let the tension breathe, as the supers appear:

"9 out of 10 Egyptian women face some form of sexual harassment on the streets."

"It’s time to free them from this fear. "

NAVIGATING THROUGH FEAR: THE EVERYDAY CHALLENGE FOR EGYPTIAN WOMEN:

Every day, navigating public spaces and transport systems is a daunting experience for young Egyptian women, particularly those from middle-to-lower-income backgrounds.

In a challenging economy, where buying or renting cars isn't feasible, these women face limited choices. Staying home for safety isn't an option when education and earning a living are essential.

They remain caught in a relentless everyday dilemma - compromise on their safety on streets or compromise their education and livelihood.

Most end up compromising on their freedom from the fear of and the reality of harassment on the streets in their cities.

DOSY, A NEW SOCIAL ENTERPRISE, FORMED BY TWO YOUNG EGYPTIAN WOMEN WANTED TO HELP:

Dosy transformed streets from spaces offering threat of harassment everyday into spaces promising opportunity and independence every day, through creating Dosy Bikes: An online platform offering scooters and trainings to Egyptian women.

We resonated with women in Egypt:

"As an Egyptian woman, I've found this film deeply relatable and inspiring." (Fatima T)

"Thank you to the team behind this amazing creative. You really highlighted how every woman feels here." (Amal Hassan)

We also resonated with women globally:

"As a woman not from Egypt, I still had chills. It's sad we all well understand the feeling of the woman in this video." (Giorgia Amatemaggio)

Impact:

Over 16,000 young Egyptian women have participated in our initiative.

The feedback has been overwhelmingly positive, with 98% positive sentiments.

We reached 73% of the Egyptian population, sparking significant interest and dialogue.

Our efforts garnered unprecedented local and global media coverage, generating $2.9 million in earned media value with $0 media budget.

Notably, we received organic endorsements and participation from celebrities and male influencers too..

9 out of 10 Egyptian women face the fear of sexual harassment on the streets.

Dosy Bikes helps free them from this fear.

The film used what many Egyptians feared on the streets.

Rabid street dogs.

It used the fear of those street dogs to show how the fear women faced from sexual harassers was much more intense.

Shot on the streets of Egypt it made the film authentic and genuine for Egyptians.