Aurora50, a startup DEI impact agency founded in 2020, serves as a catalyst for positive change in workplace diversity, equity, and inclusion (DEI).

Striving to be recognized not only as real-life diversity champion but also as major influencer in the virtual world, this three-year-old startup faced the challenge of limited resources and reach.

However, the campaign "Fixing the bAIs," executed on a modest budget of 8772AED, the brand achieved unparalleled success by securing a staggering $4.5Million in earned media and reached an extensive audience of 4.4 billion people, showcasing the brand's ability to drive impactful change even with limited resources.

In the Middle East, the fight for women's equality in the workforce is at a critical point. Despite progress over the last half-century, female participation in the workforce is at only 25%, far below the global average of 50%. The gender gap is even more evident in leadership roles with men holding 96% of positions on corporate boards, as shown by the MSCI ACWI Index. The rise of Artificial Intelligence exacerbates this issue, reinforcing real life biases. UNESCO warns that AI is regressing decades of female progress, one prompt at a time.

Aurora50, a DEI impact agency founded in 2020, is addressing this challenge. As a catalyst for change in workplace diversity, equity, and inclusion, Aurora50 guides corporations towards more inclusive futures. They focus not just on real-world diversity but also aim to influence the virtual realm. Aurora50’s mission led to a significant initiative to fix AI biases using AI itself. Our campaign offered a solution to counteract female representation biases in AI, starting on digital platforms and expanding to reach global policymakers.

The campaign's influence was seismic gaining international recognition and influencing policies. It played a pivotal role in influencing 52 nations to adopt the EU’s first AI Act.

As a small Middle Eastern startup, Aurora50 stands as a testament to the power of not only transforming workplaces but also driving significant global societal changes and raising public awareness.

Aurora50, the GCC’s Diversity, Equity, and Inclusion impact agency, leads companies toward fairer workplaces and strives to be recognized not only as real-life diversity champions but also as major influencers in the virtual world, advocating for an equitable future.

In response, the campaign plays a crucial role in promoting gender equity in the virtual world of AI. By addressing biases in AI, it works towards a more balanced and inclusive representation in the digital world.

Fixing the bAIs uses AI to fix AI.

The campaign created a vast database of diverse and inclusive images, featuring women from various races, ages, body types, and professions, ensuring everyone is seen and valued in the digital world.

The primary objectives of the campaign were to actively counter gender bias in AI, foster awareness about the issue, and reshape societal perceptions to promote gender-equality.

It's not just a campaign; it's a catalyst for change.

Originating from MIT and UNESCO data, the campaign addresses the alarming impact of biased datasets on AI, especially in perpetuating anti-female biases. Aurora50, startup DEI impact agency, aspired to be real-world champions and virtual influencers.

The brand is driven by an unwavering passion to create a world where:

- diversity is celebrated

- equity is a reality

- and inclusion is the new norm.

Every action they take and every initiate we embark upon is driven by a deep and genuine passion for positive change and impact.

Targeting influential figures and utilizing over 80,000 inclusive images strategically placed in open datasets, the campaign actively confronts biases within AI, reshaping perceptions. reaching corporations, policymakers, and societal leaders.

The desired outcome was tangible change, influencing global perceptions and contributing to legislative changes, particularly in AI. This comprehensive understanding formed the basis for a strategy positioning Aurora50 as a beacon of global change.

The campaign's success stemmed from its innovative strategic approach, informed by insightful research and collaboration. Extensive research, including data from MIT and UNESCO, unveiled the profound gender bias entrenched in AI systems. This insight spurred a targeted approach, engaging influential figures in AI industry, policymakers, and societal representatives.

The strategic process entailed generating over 80,000 inclusive images to confront biases within AI datasets, strategically placed in open datasets for maximum impact. This approach aligned with our core values of diversity and inclusivity.

The breakthrough moment arose when we recognized the transformative potential of leveraging AI to combat its own biases. This sparked a multifaceted strategy, integrating data-driven image generation tools with grassroots advocacy and community engagement. Witnessing firsthand how AI image-generating tools failed to represent women in diverse professions ignited a crucial conversation.

This pivotal insight fueled the campaign's transformative impact, catalyzing a global movement against gender bias in AI.

We used AI to fix AI itself.

We turned the tables on AI using its own tools—Midjourney, DALL-E2, and Stable Diffusion. Crafting over 80,000 inclusive and diverse images of women, we injected diversity directly into AI's veins. Our website, fixingthebias.com, became the hub, disseminating these game-changing images to AI training datasets.

Beyond pixels, we educated youth through inclusive AI workshops and hosted summits on diversity. We didn't just address a problem but created a lifelong solution. With a global army of supporters, we birthed a perpetual community, a lifelong generator of images on our discord channel, dismantling AI bias, one prompt at a time.

This isn't just fixing; it's a revolution in every pixel.

The Fixing the bAIs campaign has significantly transformed Aurora50, both in terms of business impact and cultural influence. As a startup tackling gender inequality, Aurora50 experienced a seismic shift in its influence, a significantly enhanced brand recognition and influence, positioning the startup as a global leader in DEI advocacy.

The campaign not only raised awareness but inspired legislative changes, including the passing of the EU's AI Act, adopted by 52 countries. This legislative impact and global recognition at summits showcase Aurora50 as a catalyst for policy transformation.

The campaign also set a World Record for pledges in a gender equality workplace campaign, demonstrating its tangible influence.

The industry impact is evident in the campaign being recognized at world summits and influential AI research institutions. Beyond statistics, the cultural impact is marked by a paradigm shift in societal perceptions, fostering inclusivity awareness and making Aurora50 a global beacon of change.

The overall budget/cost for the campaign was: $ 2388.69 (8772.23 AED)

Domain purchase – $ 84.96 - (www.fixingthebAIs.com)

Hosting Server - $ 180

Hostgater - Web Hosting - $ 1559.73

Discord - $ 564 - (https://discord.gg/9JyEDEGj)