Artificial Intelligence (AI) can reproduce human prejudices and perpetuate bias, further stigmatising and marginalising women on a global scale.

Fixing the bAIs takes a proactive stance by using AI to counter gender bias within AI systems. Through the creation of an extensive database featuring over 80,000 inclusive and diverse images of women from different races, ages, body types, and backgrounds showcased in various professions, we teach AI that women can be professions in any sector.

Fixing the bAIs plays a crucial role in promoting gender equity in AI. By addressing biases in AI, it works towards a more balanced and inclusive representation, reshaping societal perceptions and promoting gender equality, contributing to a more inclusive and equitable future. It's not merely a campaign; it's a catalyst for change.

The campaign contributed to the passing of the first regulation on Artificial Intelligence: the EU's AI Act, which deems bias in datasets unacceptable.

In the Middle East, the fight for women's equality in the workforce is at a critical point. Despite progress over the last half-century, female participation in the workforce is at only 25%, far below the global average of 50%. The gender gap is even more evident in leadership roles with men holding 96% of positions on corporate boards, as shown by the MSCI ACWI Index. The rise of Artificial Intelligence exacerbates this issue, reinforcing real life biases. UNESCO warns that AI is regressing decades of female progress, one prompt at a time.

Aurora50, a DEI impact agency founded in 2020, is addressing this challenge. As a catalyst for change in workplace diversity, equity, and inclusion, Aurora50 guides corporations towards more inclusive futures. They focus not just on real-world diversity but also aim to influence the virtual realm. Aurora50’s mission led to a significant initiative to fix AI biases using AI itself. Our campaign offered a solution to counteract female representation biases in AI, starting on digital platforms and expanding to reach global policymakers.

The campaign's influence was seismic gaining international recognition and influencing policies. It played a pivotal role in influencing 52 nations to adopt the EU’s first AI Act.

As a small Middle Eastern startup, Aurora50 stands as a testament to the power of not only transforming workplaces but also driving significant global societal changes and raising public awareness.

Aurora50, the GCC’s Diversity, Equity, and Inclusion impact agency, leads companies toward fairer workplaces and strives to be recognized not only as real-life diversity champions but also as major influencers in the virtual world, advocating for an equitable future.

In response, the campaign plays a crucial role in promoting gender equity in the virtual world of AI. By addressing biases in AI, it works towards a more balanced and inclusive representation in the digital world. The campaign uses AI to fix AI. It's not just a campaign; it's a catalyst for change.

The campaign created a vast database of diverse and inclusive images, featuring women from various races, ages, body types, and backgrounds, ensuring everyone is seen and valued in the digital world.

The primary objectives of the campaign were to actively counter gender bias in AI, foster awareness about the issue, and reshape societal perceptions to promote gender equality.

We used AI to fix AI itself.

We turned the tables on AI using its own tools—Midjourney, DALL-E2, and Stable Diffusion. Crafting over 80,000 inclusive and diverse images of women, we injected diversity directly into AI's veins. Our website, fixingthebias.com, became the hub, disseminating these game-changing images to AI training datasets. We didn't just address a problem but created a lifelong solution. With a global army of supporters, we birthed a perpetual community, a lifelong generator of images on our discord channel, dismantling AI bias, one prompt at a time. This isn't just fixing; it's a revolution in every pixel.

In meticulously gathering data from MIT and UNESCO, we uncovered a concerning truth: AI feeds on biased datasets, amplifying existing anti-female biases is why AI image-generating tools perceive 97% of professionals as men.

Our campaign targeted influential figures—key players in the AI industry, policymakers, AI developers, tech leaders, organisations, media, societal representatives - who could spark meaningful change.

Operating across diverse platforms, from social media to open datasets, we sought to rectify biases within AI. Our impactful online video initiated a global conversation, grabbing the attention of both media and key figures in the AI industry.

Our approach involved generating thousands of inclusive images, strategically populating open datasets to reshape AI's perception of women in various professions Notably, we actively participated in the only Plenary meeting of the CAI, thematically linked to examining the draft Council of Europe [Framework] Convention on AI, Human Rights, Democracy, and the Rule of Law.

The project launched on International Women's Day, 8th of March 2023.

Using AI image-generation tools, we built an extensive collection of diverse and inclusive images featuring women in various professions. We removed gender from their metadata (file names, tags, and descriptions) and added this powerful database to our website fixingthebias.com, catapulting these images to stock image banks, social media, and AI training datasets. Additionally, we created a lifelong Discord community that continuously uses Midjourney and generates images to fix the bias, one profession at a time.

We have created more than 80,000 images and trained 9 datasets, including LAION-5B (world's largest dataset of 5.85 billion image-text pairs, the biggest openly accessible image-text dataset in the world and the primary dataset for AI image-generating tools such as Midjourney, DALL·E 2 and Stable Diffusion). Major stock image companies contribute by incorporating our images for free download.

Fixing the bAIs is being pointed out as a lasting solution to fix gender bias in AI at world summits and councils, such as the Council of Europe and CAI. Acknowledged by AI scientists at Ceimia and Mila (largest concentration of deep learning academic researchers globally), the project has inspired white papers affirming its significance. Campaign's impact extends to educational institutions worldwide.

Ten months after its launch, the project contributed to passing of first regulation on Artificial Intelligence, the EU's AI Act, adopted by 52 countries at the EU parliament.

Nine datasets, including Liaon 5B (the world's biggest openly accessible image-text dataset) have undergone training.

We also set a World Record for the most pledges received for a gender equality in the workplace campaign in 24hrs. Aurora50 now stands as a global beacon of change, showcasing its ability to transform not just workplaces but also perceptions and policies worldwide.