Set to the hilariously catchy Miles Betterman tune “The Dickhead Song,” the film “It’s Handy to Have a Dick” shows men greeting each other, closing deals, and brokering partnerships of all types, all on the strength of a disturbing handshake. That confidence, that connection, all boils down to one thing: “I trust you because you have dick.”

The handshake plays a major part as it symbolizes a lot of things in the professional world. A deal concluded, trust granted, a contract signed or simply respect. All things harder to reach for women. In the film we see how women are physically incapable of taking part in these handshakes. Indeed, they have no dicks. So no handshakes for them!

This year Equal Pay Day falls on March 20. As the wage gap is still 22%, women have to work almost three months extra to get paid the same as men do.

Although things are slowly getting better, men are still favored over women at the workplace. They are more easily hired, taken more seriously, obtain better positions or promotions and yes, are even paid more. The fact that women (42%) do much more parttime work than men (12%) makes the problem only bigger.

The objective of this film was to create awareness about the topic.

With 0 media budget, the film spread organically and massively, opening the debate, and putting the topic on the agenda.

Shares & views: 300K in Flanders alone!

+ 73% traffic to the Equal Pay Day website

We’ve all heard of the Old Boys Club, a reference to the often unspoken (and too often very much spoken) tendency of men to use and pass on privilege to each other based on gender alone.

Equal Pay Day created this film for Equal Pay Day to directly address the secret language of men. Or it is a secret handshake?

The handshake plays a major part as it symbolizes a lot of things in the professional world. A deal concluded, trust granted, a contract signed or simply respect. All things harder to reach for women. In the film we see how women are physically incapable of taking part in these handshakes. Indeed, they have no dicks. So no handshakes for them!