Radio and Audio > Radio & Audio: Sectors
DAW PRODUCTION HOUSE, Riyadh / FIFA / 2024
Overview
Credits
Why is this work relevant for Radio & Audio?
This track, composed and produced for the 2023 FIFA Club World Cup in Jeddah, KSA, marks a groundbreaking moment as it was the first FIFA event in Saudi Arabia. Embodying the vibrant spirit and rich culture of Jeddah and its people, this song was masterfully produced by world-renowned producer and FIFA veteran, RedOne, and brought to life with a stellar performance by the four-time Grammy nominee Bebe Rexha. It’s streaming across all major music platforms, reaching the world and standing as a resonant symbol of Saudi's growing presence in the world of international sports and entertainment.
Please note that the Jurors for Dubai Lynx will be coming from outside the region and may not be aware of the specific cultural nuances of your work.
In the spirit of Saudi Vision 2030's initiative to open Saudi Arabia to the global stage, the Club World Cup in Jeddah was a landmark event. The song highlighted a local hero, the Ittihad Football Club—one of Jeddah's most esteemed and one of Saudi Arabia’s oldest and most historic clubs—competing against renowned international teams. This event, and our accompanying anthem, is a celebration of cultural fusion and sporting excellence. The song interweaves local musical elements with global pop sensibilities, representing a cultural bridge connecting Saudi Arabia's rich heritage with the world. It's a testament to the nation's growing role in global sports, arts, and culture, epitomizing how traditional Saudi values can influence contemporary global trends. For anyone unfamiliar with the region, this work offers a window into the evolving cultural landscape of Saudi Arabia, showcasing its dynamic progression and aspiration to be a hub of international collaboration and innovation.
Write a short summary of what happens in the radio or audio execution or campaign.
In anticipation of the Club World Cup, our captivating football anthem was released as a music video across social media, and streaming audio on all major music platforms. The song itself was a moment where the stars aligned, culminating in a creative collaboration between the acclaimed composer RedOne and the globally celebrated, four-time Grammy nominee Bebe Rexha. It served as the soundtrack for the tournament featuring clubs from around the world and resonating with their fans across the globe. This strategic launch not only heightened the excitement for the event but also showcased the intersection of global music talent with the pulsating energy of football.
Background:
Saudi Arabia is emerging as a key player in world football, as the country's transforms into a major player in global sporting events. The FIFA Club World Cup in December 2023, which took place in Jeddah, was a chance to present Saudi Arabia's culture and hospitality to the world. The project aimed to create a song and video to encourage attendance and engagement with the grand event. The goal was to demonstrate Saudi Arabia's readiness for global sports events by merging local sounds with modern global music trends. The anthem embodied the championship's vibrancy and provided a memorable event soundtrack that people are still streaming in large numbers today.
Describe the Impact:
The anthem’s release generated widespread excitement, where international audiences experienced the local Saudi chants from Jeddah’s vibrant and energetic fanbase, blending with a global and modern sound. This nuance was expertly encapsulated in Bebe Rexha's performance, introducing global listeners to a modern cultural experience that doesn’t sound like anything else. Locally, the Saudi audience felt a deep sense of pride hearing their anthem resonate around the world.
The song achieved significant success, with over "4.5 M" listens during the event. It spurred active engagement from Ittihad fans across social media platforms. Across the world, the international audience felt a warm welcome to visit Saudi Arabia and attend the event, invited with this song.
Overall, the song announced the Club World Cup on a grand scale, represented the local culture proudly, and successfully introduced and welcomed attendees to this international event.
Translation. Provide a full English translation of any audio.
Arabic Hook:
Oh night oh long nights, let us win
V1:
This thing is international
It’s ringing out around the globe
Yeah I can hear a heartbeat banging like a drum
It’s universal when we speak
And all my people in the streets
Know what it is and we ain’t stopping til weve won
PRE:
I never run a runaway
You know I came I came to play
Always knew we’d make it
Make it this far
I’m on I’m on I’m on a wave
Not looking back to yesterday
Gonna keep on reaching to the stars
HOOK:
I WANNA BE
WHERE I BELONG
RIGHT HERE AND NOW
FOREVER YOUNG
I WANNA BE
WHERE I BELONG
I HEAR THR CROWD
It's on its ON
Arabic Hook:
Oh night oh long nights, let us win
V2:
This feeling’s unbelievable
Its with me everywhere I go
I FEEL THE ENERGY IT’S RUNNING THROUGH ME NOW
So let’s do what we came to do
No holding back just me and you
The world ain’t ready for us come on let’s get loud
HOOK:
I WANNA BE
WHERE I BELONG
RIGHT HERE AND NOW
FOREVER YOUNG
I WANNA BE
WHERE I BELONG
HERE WITH MY CROWD
IT’S ON IT’S ON
Arabic Hook:
Oh night oh long nights, let us win