Film Craft > Production

JUMP

LEO BURNETT, Dubai / NBA / 2024

Awards:

Bronze Dubai Lynx
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Film

Overview

Credits

Overview

Why is this work relevant for Film Craft?

JUMP is a spoken word poetry film that's an experimental narrative taking us through the journey of a young female talent over a year of her learning and striving for the love of the game she has adopted: Basketball.

As it's a spoken word narrative created by NBA with a moving script, it fits the category.

Please note that the Jurors for Dubai Lynx will be coming from outside the region and may not be aware of the specific cultural nuances of your work.

Neglected basketball nets abound in courts across India, as do many neglected female talents - both remaining unseen.

Neglected fishing nets in the sea make up 80% of marine debris in India, devastating marine life and their natural habitat.

The NBA made an impact on sea and land, introducing “Nets for Change”.

The initiative focused on dual impact - reviving India’s seas and marine habitats, one neglected net at a time. And enabling young female talents to learn and master the game of basketball, one neglected hoop and female talent at a time.

Write a short summary of what happens in the film

The film shows a story of transformation through the eyes of one young underprivileged teenage girl.

The film is narrated in her words, via spoken word poetry.

It is underpinned by a moving original soundtrack titled, "Udh Le" (Go Fly), composed for this film, with poignant haunting melodies.

The film gives us a glimpse into her life, and those of other children like her, and their passion for basketball.

The film alludes to how they love it, but don’t have access to the best facilities.

But via NBA, they are getting just that.

Starting with fishing nets that are transformed into basketball nets.

And then, through inspiration and enablement via coaching.

Culminating in a visual cliffhanger of an ending, implying immense hope and excitement.

Background:

Neglected fishing nets in the sea make up 80% of marine debris in India, devastating marine life and their natural habitat.

Neglected basketball nets abound in courts across India, as do many neglected female talents - both remaining unseen.

The NBA made an impact on sea and land, introducing “Nets for Change”. The initiative focused on dual impact - reviving India’s seas and marine habitats, one neglected net at a time. And enabling young female talents to learn and master the game of basketball, one neglected hoop and female talent at a time.

The nets were installed across neglected basketball courts in India. On those courts, we organized trainings for young female talents with NBA coaches. And then, games were organized to give them a chance to get recognized for their skills. These games also educated the communities on the importance of keeping our oceans clean.

Provide the full film script in English.

JUMP: Spoken word poetry

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In this heart of the city, dreams are confined,

Young souls like me, our future’s undefined.

With tattered nets and a worn-out ball,

We find our sanctuary, standing tall.

Discarded, worn-out, not seen by a soul,

Our tangled lives, unfurled, salvaged, given a second life, by being woven with one goal.

Roaming the alleys, where stories take flight,

We keep hopes high, in this city’s soft light.

Under skyscraper shadows, we leap and play,

Within this game’s poetry, we find our way.

Jump, Jump, this game we all adore,

As we dream, we struggle, we hurt, and we implore.

No fancy coaches, no jerseys, nor any gyms,

Just bare alleyways and graffiti hymns.

We dribble and shoot, our skills meet,

As our dreams take flight on asphalt streets.

We don’t have much, but we’ve got the game,

A love for this ball, our own betrothed flame.

In these street courts, our hearts are set free,

We remain unfazed in strife, a sight to see.

Jump, Jump, we reach for what’s afar,

Amidst the urban poetry, beneath the city's scars.

We, the broken threads unite, side by side,

For a game, where our soul never dies.

The ball is our compass, the court our domain,

In this urban playground, we find our terrain.

We, the players, outside the spotlight,

This ball in our hand is our guiding light.

With each jump, we chase the sky,

A glimpse of a world where limits we defy.

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