Context:

Now integrated into the Galeries Lafayette group, La Redoute, French e-commerce leader in Fashion & Home Decoration, opens a new chapter in its history.

While La Redoute has been a model of creativity and reinvention for generations, its transformation has accelerated significantly in recent years. La Redoute no longer just dresses families, it furnishes and decorates their interiors. A renewal that La Redoute must now proclaim loud and clear through a brand new identity and a new very rich graphic territory.

Challenge:

Support the acceleration of the brand by embodying a strong digital brand capable of

to welcome on its platform a great diversity of products, national brands but also its own brands.

Budget:

230k

Our typography, the Barlow Condensed font family, is in tune with the time, perfect for getting in the mood because we like it when it moves and when it vibrates.

A new design system that “shakes shakes shakes” everyday life. A graphic structure that mixes both right angles and softer curves for a perfect blend with endless combinations.

We create vibrant new colors combinations that shake things up.

Our colors are even more daring. Which is good news for a chameleon brand. Tone on tone, complementary colors, contrasting colors and even fluorescent colors, our blends can now take on any appearance. And the fact that the colors go well together is no longer a prerequisite for once. So we take advantage of it. If only to see all these mixes live together on the home page of the site and get a big dose of inspiration.