Objective was to reposition Bingo and make it recognizable as a place where you have everything you could possibly need for living. And also to show Bingo as fun and exciting shopping experience for the whole family.

We wanted customers not only to hear that through ads but to experience it themselves first-hand and virtually through shared experiences.

So we organised one giant live event that lasted for 7 days.

People didn't feel exciting to go and shop in Bingo. Also they didn't know about the vast offer of things that they could find there. We also wanted change in digital sentiment from mostly complaining into fun and optimistic.

Idea was to show Bingo as a place where you can find everything you need for living. So we turned Bingo into a home where our ambassador lived for 7 days. He invited his celebrity friends, NBA stars, most popular singers, actors, and influencers into his Bingo home and we turned everything into extraordinary experience with many games and challenges for the customers. Original content was produced for all different channels and published hourly creating virtual engaging experience for millions of users.

We targeted customers who appreciate their time and want one-stop shop for all their needs. We wanted them to think: I can buy everything I could possibly need in Bingo. At the same time we wanted them to feel that Bingo is fun and exciting place for the whole family.

We based our media strategy on combining real life and virtual experiences.

Real life experience was organised in Bingo and lasted for 7 days with more than 10 thousand people coming in every day. Everything was digitally shared, creating virtual experience for more than 1.6 mil unique customers tuning in online daily.

we turned Bingo into a home where our ambassador lived for 7 days. He invited his celebrity friends, NBA stars, most popular singers, actors, and influencers. More than 10 thousand people were coming in daily participating in 15 different games and challenges.

Everything was shared digitally with original content for every channel, every hour.

What have we achieved in just 7 days?

80% of all the results were achieved organically

+1.6 mil unique users tuned in daily

(Not so bad for a country with 1.7 mil FB users.)

Content watch time = 13 mil minutes = 25 years

+ 30k comments

Engagement – 5,7 mil

Sentiment changed to optimistic and fun.

Most visited and loved TikTok account

+ 35k followers and 725k likes.

+ 400 articles published

1 mil EUR PR value.