The RC Celta identity was more that the objective, it became a desire: to show the rest of the world the club and its people’s spirit. We sought to be the symbol firmly rooted in our culture, our language, shown as an emotion. How did we do this? By developing a masterpiece.

The artist C. Tangana, hand-in-hand with the club, took on a project which is difficult to explain. The goal: To create a love letter to Galicia, our land, and a tribute to our culture and tradition.

The moment that internationally renowned artist, C. Tangana, showed interest in taking on the challenge of composing Real Club Celta’s anthem for its centenary, the club knew that it could not pass up on the golden opportunity that had presented itself.

In 2023, the club’s 100th year anniversary came amongst complicated circumstances. In the final match of the 22/23 season, an agonizing save from an almost certain relegation was achieved after an unexpected victory from the sky-blues who beat league champion, FC Barcelona. After another poor end to the season, disappointment reigns amongst the fans, who have no hope in getting any better in the centenary year of their beloved club.

The club has roughly 13,000 season-ticket holders, showing a clear divide between the club and its fans by hitting a historic low. What can the club do to reconcile with its fanbase as it enters its second century?

The artist C. Tangana, hand-in-hand with the club, took on a project which is difficult to explain. The goal: To create a love letter to Galicia, our land, and a tribute to our culture and tradition.

At the start of the anthem's composition, we immersed ourselves in an exhaustive investigation of sound and linguistic culture, shaping an identity that became the foundation of this audiovisual masterpiece. We united our origins and tradition with the latest music, gave it a movie aesthetic and presented it to the world. The lyrics of the Oliveira dos Cen Anos bear on this season’s playing shirts and resonate every weekend at the Abanca Balaídos stadium through the singing of our fans.

An international focus, branching out from our local identity. Showing our land to new audiences through new channels.

Our language. Exposing our mother tongue as a living force, by an artist with 9.6 million monthly listeners on Spotify and songs that exceed 300M views. Galician has inspired art for centuries, and with this work we wanted to position it once again at the top.

Putting Galicia at the centre of the world by highlighting its cultural wealth, recovering lost verses and bars from ancient works of art to elevate them to the heavens of today’s music.

Embracing the success ecosystem that Galicia provides, where RC Celta has become its greatest exponent as the only representative of Galician football in top-flight Spanish football.

Our values. The importance of Galician society, firstly through its women, given our matriarchal tradition. Secondly through immigration, representing Galician exile and the migrant nature of our people.

After months of production and planning, over 1.000 of the club’s loyal fans flooded the Rande bridge area for crew to record some of the amazing scenes of the video.

The club and C. Tangana celebrated the anthem’s premiere at the Afundación Theatre on the 6th July, where just over 900 Celta fans, press, club legends, employees all saw the masterpiece before its final presentation on the 7th July.

10 days after launch, Oliveira dos Cen Anos had already generated 1,500,000 views on YouTube and 1,300,261 listens on Spotify. As of that date, RC Celta’s organic online ecosystem had more than 4.5 million views. To current date, the 2.7 million views on YouTube and 3.8 million listens on Spotify certify that the anthem’s revolution is far from over and done with.

La Oliveira dos Cen Anos has become the soul of the club and its fans during this unique season.

The reception of the piece was overwhelming. As of July 17th it boasted 323,586 interactions, 5,859,874 impressions and 1,751,660 views. This was only the first ten days. Our organic posts, in terms of advertising income, generated €172,724.52 according to Blinkfire.

Our anthem crossed borders; International press such as the NY Times included Oliveira Dos Cen Anos in its popular list Top 10 songs of the week. Billboard did the same, and Oliveira dos Cen Anos won multiple surveys amongst readers. Other outlets such as The Guardian wrote dedicated articles.

On launch day, the artist’s teaser exceeded 500,000 views on social media, reaching the figure of 3.8 million views as of today for the short clip.

Today, the anthem has 2.7 million views on YouTube and 3.8 million listens on Spotify which shows that over the months the anthem’s revolution has not passed, continuing to push strong amongst fans and listeners.