The Internet is evolving. Taking those last few months a more immersive and physical form (Metaverse). Quoting this new physical form of the Internet, this highly metaphorical and choreographed film is using the notorious Trust Fall exercise (a physical expression of trust) as a concept to make the audience dive into a unique entertainment piece that carry our telecommunication brand’s vision.

Through the story of a young woman in a metaverse world (reinterpreted in a real-life way), the film takes us in a journey toward confidence. First petrified to engage in the Trust Fall exercise, our main character gradually gains in confidence in this world through contact with a kindly community. Until she feels completely free to perform exalted trust falls in this metaverse land where everything is physically possible. A journey that conveys the amazing feeling of freedom that one can experience when navigating in a trustworthy digital environment.

Those last few months, the Internet has taken a more immersive and physical form (metaverse, avatars, virtual fashion…). An evolution which brings big expectations and opportunities but also a lot of uncertainties and fears: online harassment made even worst in VR/ inequalities becoming physically visible through the skins commerce system/ facial (and so security) data collected…etc

As the leader of telecommunications in France & internationally, ORANGE who has always put the people before the technology, delivers here its vision for the Internet to come. A pledge for a place ruled by trust.

To date only a few results from the Polish market are available in post-tests.

A strong Engagement score of 4.9 (involving/distinctive/interesting)

Brand love is 67%

The film has been broadcasted in waves of 3 weeks in European countries such as Poland, Belgium, Spain, Slovakia, Romania…