The book and posters were designed using hand-painted illustrations that featured bold colours and abstract visual style to depict the cunning nature of fraudsters and their evil designs. The chapters of the book were individual folded sleeves that doubled up as posters. Opening the folded posters one by one revealed details of the particular fraud being discussed, how it works, and an interactive section that displayed real-life frauds upon scanning a QR code.

The Middle East loses millions every day due to fraud. In fact, in 2023 the region lost $1.8 billion to fraud. Fraudsters got creative and found newer ways to scam people. The people needed to be educated about these tricks and armed with knowledge to fight fraud.

Situation

Frauds went up by 46% in a post-pandemic world. Fraudsters were getting creative and scamming people in new ways.

Brief

Educate people about how fraudsters operate so that they can safeguard themselves against fraud.

Objectives

1. Raise awareness about frauds.

2. Train people how to spot fraud.

3. Encourage people to report fraud.

The illustrations depict 10 different frauds in 10 different visually stunning ways using a combination of bold colours and abstract design to highlight the devilish nature of fraudsters and their evil design.