We partnered with organizations from all over the world to survey people with Down syndrome, and their families, on what excuses they had been given for being excluded from society. Then, for World Down Syndrome Day, we selected the most absurd ones and brought them to life to ridicule this behavior. We launched our film on TikTok and asked users to share the excuses they had heard.

In a world increasingly focused on inclusion, there are still those who roll out ridiculous excuses not to be inclusive. Exclusion today is in fact almost never direct and explicit; ridiculous excuses are often made to hide a starker truth and discriminatory attitude. As a consequence, people with disabilities suffer systematic disadvantages in all areas of their lives.

Altogether, through comments and videos, people shared more than 3,000 ridiculous excuses. The official hashtag #ridiculousexcuses reached 60 million views in 10 days.

A week after the launch, the campaign even made it to the UN headquarters in New York where it was showcased for World Down Syndrome Day.