Solar Impulse, is a foundation headed by the explorer Bertrand Piccard, it is dedicated to solving the knowing gap when it comes to tackling environmental challenges by collecting and promoting innovative ideas that are pragmatic and economically viable- it leads what it calls “eco-realism” .

The issue is that in the clamour of different passionate voices on the environment subjects, the calm voice of eco-realism is difficult to be heard. We hear about the problem, but never the solutions. More than adding a voice to the debate, we needed an approach that enabled real change in laws.

Over two months ideas were transformed by legal and scientific experts into draft laws that were launched as “prêt a voter” or “ready-to-vote” for the French Parliament.

A limited edition of books were sent out to 577 newly elected MPs along with these pre-drafted legislation that MPs could use in debates in Parliament.

This campaign was successful in a real and concrete. So far 3 legislative proposals from Prêt à Voter have been integrated into the Renewable Energy bill of the French Government. There is momentum for further concrete change, with 9 other ready-to-vote proposals are being debated in the Senate, 1 is being scrutinized for the Swiss Parliament and an environmental law is to be submitted to the European Union.

Bertrand Piccard and the Foundation's team went to meet with different political groupings of elected officials to assist them in their efforts to ammend current legislation.

The Ready-to-vote method unites the worlds of innovation and law to facilitate the emergence of today's solutions for ecological transition within tight deadlines. Now that’s something that the world needs right now !

Solar Impulse, a foundation headed by the explorer Bertrand Piccard, is dedicated to solving the knowing/doing gap when it comes to environmental action. It collects innovative ideas for the environment that are pragmatic and economically viable- leading what it calls an “eco-realism” approach.

To make real change happen in France, we launched the most targeted campaign ever, with perhaps the most precise copywriting in advertising history for Parliament and the national assembly.