What Stromae did live in the TF1 news, was an avant-garde performance that reinvented the codes of an artist promoting his art, whilst spreading a message of hope.

A surprise 3 minute and one-take live sequence where the artist performed his new track

eye to eye with millions of viewers being caught off guard, and courageously facing every one of them with this powerful message and a disarming simplicity.

The unique stunt he did, turned out to be a game changer within the music industry.

Stromae is one of the most famous Francophone artists in the world, with 10 million albums sold worldwide, over 17 billion streams and more than 6 billion views on his music videos on Youtube, and selling out the biggest venues like Madison Square Garden, Coachella, Paris-Bercy, Glastonbury, and many others.

And then suddenly, at the height of is fame, he decides to take a step back because of his mental health issues.

After a 7 year break STROMAE made his comeback with a new album, Multitude. During his first media appearance, he released the single 'L'Enfer', a song about his mental struggle.

We planned Stromae's very first comeback interview in the biggest news program in Europe, the French tv channel TF1, in front of a 7 million audience.

In answer to a question about his mental health, he would start performing his new single "L’Enfer" ("Hell")

Stromae is one of the most famous Francophone artists in the world. So we kicked off the stunt on the biggest news platform in Europe: the French TF1 News.

The question about his mental health was the cue to start performing his new single "L’Enfer" ("Hell")

A song about depression and suicidal thoughts.

A surprise 3 minute and one-take live sequence where the artist performed his new track

eye to eye with millions of viewers being caught off guard, and courageously facing every one of them with this powerful message and a disarming simplicity.

The live stunt immediately went viral and got massive media attention worldwide

The stunt in TF1 News:

7 million viewers during the live news program on TF1

10,5 million views on youtube

His message helped people who struggle with dark thoughts to talk about it and reach for help.

The french Ministry of Health reported a spike in calls to the suicide prevention hotline in the following weeks.

And the performance was praised by the World Health Organization.

The song:

13 million streams in 7 days

380 million streams to date

67 million views on the music video

In 51 playlists NMF, and #1 of the playlists in 19 NMD countries (Spotify)