Lacoste is a classic chic premium brand which was democratized in spite of itself in the 90's. A move that the brand accepted and is proud today to embrace all cultures.

To reinforce a positioning that is relevant to its target audience, the Crocodile wishes to move towards inclusion, the collective and the celebration of differences.

The “Unexpected Encounters” campaign defines a renewed creative territory that gives life to their new brand mission built around the liberation of movement and the connection between cultures.