The Creature is a case of craft, specifically, idea, writing, music and production.

It involves creation of a character, shot with practical effects, designed with a specially made suit and outfit. The suit was made with breathable materials keeping the hot weather conditions of the UAE in mind.

It involves an original song that was written and created for this film - it encompasses pain, anxiety, angst, the need for belonging, for connection and love, that we all feel in any deep life-long relationships that we share with someone else.

And it involves a cast that delivered the emotions effectively.

15% of homes in the Middle East are homes that are of mixed families, owing to remarriages.

But, women and men marrying again is seen as a taboo - both cultural and societal.

Not many talk about it, owing to social and cultural prejudices.

And no brand has ever delved into it.

The film tells the story of a child who goes through the stages of fear, disgust, angst, and confusion against an evil creature who is in his home, intruding into his life, who is going to rob him of his mother’s love, the warmth of his home, and everything that he holds dear.

But through the course of the film, we see that the child’s views about that creature changes over a period of months, and he finally accepts the creature - his stepdad.

The film ends with a message - stepdads are the dads who step up.

15% of homes in the Middle East are homes with divorced parents.

But remarriage remains a cultural taboo for both women and men alike.

For Home Centre, a leading home and furniture retailer,
we wanted to show that step dads who step up, are the ones who make up broken homes.


While studying children's drawings from how they saw their stepdads, when they first met them, the director found many drawings of monsters, creatures, aliens and otherworldly nearly grotesque figures.

To share the brand's pov in support of remarriages in the Middle East and to capture attention, the choice was made to show stepdads as the otherworldly creatures most children first saw them as.


With concept artists, a design team was directed to develop several designs inspired by the sketches from the children of mixed families that we had captured.

The entire suit of the Creature was created locally. Details like his hair, head, and shoulder movements were made to look as authentic as possible.

An original soundtrack, titled "The lighthouse and the boat", was created for this film. the song is told through the metaphor of a lighthouse and a boat, encompassing the relationship between a stepfather and a son.