Film Craft > Production

THE CREATURE

LEO BURNETT, Dubai / HOME CENTRE / 2024

Awards:

Shortlisted Dubai Lynx
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Film
Demo Film

Overview

Credits

Overview

Why is this work relevant for Film Craft?

The script carrying the film's story and giving it a voice is an original soundtrack, written with original lyrics.

Titled “the lighthouse and the boat”, the song is told through the metaphor of a lighthouse and a boat, encompassing the relationship between two people - a stepfather and a son - two worlds apart, trying to fill a missing gap in their life.

It's lyrics add meaning to the film as one watches it, but it has an even deeper meaning when the reveal happens, and you rewatch it.

As it has that depth of writing, it fits the category.

Please note that the Jurors for Dubai Lynx will be coming from outside the region and may not be aware of the specific cultural nuances of your work.

15% of homes in the Middle East are homes that are of mixed families, owing to remarriages.

But, women and men marrying again is seen as a taboo - both cultural and societal.

Not many talk about it, owing to social and cultural prejudices.

And no brand has ever delved into it.

Write a short summary of what happens in the film

The film tells the story of a child who goes through the stages of fear, disgust, angst, and confusion against an evil creature who is in his home, intruding into his life, who is going to rob him of his mother’s love, the warmth of his home, and everything that he holds dear.

But through the course of the film, we see that the child’s views about that creature changes over a period of months, and he finally accepts the creature - his stepdad.

The film ends with a message - stepdads are the dads who step up.

We made the Creature look like a living breathing giant; scary to kids.

We kept the creature faceless on purpose to represent the kids’ perception of stepdads.

The entire suit of the Creature was created locally. Details like his hair, head, and shoulder movements were made to look as natural as possible.

Background:

15% of homes in the Middle East are homes with divorced parents.

But remarriage remains a cultural taboo for both women and men alike.

For Home Centre, a leading home and furniture retailer,
we wanted to show that step dads who step up, are the ones who make up broken homes.


While studying children's drawings from how they saw their stepdads, when they first met them, we saw many drawings of monsters, creatures, aliens and otherworldly nearly grotesque figures.

To share our pov in support of remarriages in the Middle East and to capture attention, we chose to show step dads as the otherworldly creatures most children first saw them as.


Provide the full film script in English.

An original soundtrack, "The lighthouse and the boat", was created for this film.

The song is told through the metaphor of a lighthouse and a boat, encompassing the relationship between two people - a stepfather and a son - two worlds apart, trying to fill a missing gap in their life.

A song of pain, anxiety, angst, the need for belonging, for connection and love, that we all feel in any deep life-long relationships that we share with someone else.

In life, both stepfathers and sons, are the lighthouses to each other as well as the boats to each other, finding their way to each other and finding purpose in each other, amidst the stormy tides and the endless darkness of the sea.

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Lyrics of the song:

Lost and alone,

in the vastness of the sea.

Searching for my own,

leave the light on for me.

I struggle to find you,

in the darkness of every night.

Under the moonlight blue,

restless I hold my breath tight.

Two worlds apart,

the lighthouse and the boat.

One standing, one roaming,

Both stayin’ afloat.

It’s hard giving in.

I find myself fighting.

For me, it’s all within.

this dance of strength and longing.

Wanting an anchor,

I seek the shore.

To be me,

I want nothing more.

Of your pains,

a lot I can learn.

Having watched you,

with every turn.

Whispering secrets,

your light eases my plight.

Oh, you can guide me

into the light.

Two worlds apart,

the lighthouse and the boat.

Through the storms and the tides,

we bring each other home.

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