Many people are unaware of the long-term impacts of a water crisis on their daily lives. But for 3.5 billion people worldwide, droughts, floods and/or lack of access to clean drinkable water are already a reality.

During the 2023 United Nations Water Conference, held in New York, co-hosted by The Kingdom of the Netherlands and Tajikistan, the organizations wanted to call attention to the debates aiming to achieve the 2030 Agenda for Sustainable Development and the UN Decade for Action on Water and Sanitation.

The goal was to not only get politicians, ministers, and stakeholders' attention about the commitments that needed to be firmed during the conference, but also people around the world to get involved in the discussions around the future of water.

The DropStore is a dystopian market for a world in water crisis. A shopping experience that shows how 'Too Much', 'Too Little' and 'Too Dirty' Water directly impacts prices, shapes, availability, and even ways of consumption of our daily products.

The Market was launched during the "UN Water Week Conference" in NY, together with influencers from all over the world, spreading the conversation not only inside that important event, but also throughout the four corners of the Planet.

On social channels and e-commerce platform, people could understand more about how the water crisis impacts directly their daily products, their future, and the issues that are already a reality for almost half of the global population.

The product range was developed following each of the 3 water-related issues (floods, droughts, pollution), and it was crafted with its specific icons, customized labels, detailed packaging, and its own advertising campaign.

A world in a water crisis demands transparency. That's why The DropStore Brand’s Identity highlights a range of different information: nutrition facts, origin, volume, foreseen price, and also water footprint. The packages, produced with biodegradable materials, reveal all the products themselves. Retail language showcases the way those products were developed, and different elements aim to help to educate and alarm at the same time.

The DropStore comes to alert people how droughts, floods, and lack of access to clean water would affect daily products. Therefore, on each material, a call to the webshop invites people to reveal the truth behind all of it.

Besides the online shop, The Dropstore had its physical version at the 'Water Conference', where Ambassadors, politicians, journalists, and influencers could interact with its products. Physical boxes were also sent to the seven continents, where the biggest influencers and representatives of those regions could spread the message.

The DropStore's website received visitors from 127 different countries, from all regions and continents, reaching out:

• Half a billion global impressions (social media + news coverage)

• 12 million USD in Earned Media

700+ commitments were signed during the Water Conference in NY, and our aim is that, with the message kept being spread, the Water Crisis becomes one of the main subjects discussed at the COP28, where new solutions and commitments can be brought to the table.