A good TV series is hard to pull off and often disappoints fans who have invested years into watching it.

In this film, we meet a young couple that becomes obsessed with the fantasy series The secret of Wakany.

Season after season, their passion for the show grows until it takes over their whole life. They speak, eat, live Wakany.

The night of the big finale arrives, and we finally discover the truth behind The Secret of Wakany.

Needless to say, the secret was a big letdown, and the couple are devastated.

Canal+ is mainly known in France as the best cinema and sports streaming platform. As competition is fierce, Canal+ had to communicate on the main symbol of content platforms like, Netflix, Disney+ or Amazon: it’s series’ offer. The brand had a double objective: to address a younger audience while reaffirming its high quality storytelling.

We chose to build the idea on a feeling we've all experienced: the frustration of a final episode that doesn't live up to the series' expectations.

We invented a series: "The Secret of Wakany". It would have all the elements of the most successful ones, but also an ending that would use a "it was a dream all along" trope.

After all, for Canal+ 'it's not just entertainment'

The secret of Wakany was a huge success in terms of brand perception. Awareness and consideration have significantly improved, especially among the highly sought millennial and cinephile targets. Indeed, according to qualitative post-tests, compared to previous major brand campaign, 25% (+ 6pts vs 2021) of the millennial totally agree that CANAL+ is like no other TV offer. +8 pts vs people who didn’t’ see the copy also think that CANAL+ has the best range of content and is the place to get the best TV series. In today’s TV market and its wide range of competitors, these numbers show that the brand perception is evolving for the better.