Radio and Audio > Radio & Audio: Sectors
THE SOUND OF TOMORROW
SCHOLZ & FRIENDS, Berlin / MERCEDES / 2023
Overview
Credits
Overview
Write a short summary of what happens in the radio or audio work.
The famous German hip hop artist Tua created a track called "Sound of Tomorrow" from the sounds of the new Mercedes-Benz eActros LongHaul.
Background:
In 2021, Mercedes-Benz Trucks presented the eActros as the world's first electric truck for heavy-duty distribution transport. In 2023, the eActros LongHaul will also make its world premiere with a range of up to 500km, which will revolutionize an entire industry.
At the IAA 2022, Mercedes-Benz Trucks presented the prototype of the eActros LongHaul.
Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.
Tua is a German musician, producer, scene legend, and passionate field recorder. Fifteen years ago, he helped develop German hip-hop from subculture to the pop of the modern era.
Describe the Impact:
The concept truck had a premiere that couldn't have been more successful.
In addition to the positive customer feedback at the IAA, which is reflected in both the "Truck Innovation Award 2022" and the selection for best trade show exhibit, all KPIs for PR/press coverage and social media were far exceeded.
Translation. Provide a full English translation of any audio.
The audio is an instrumental. n/a.
More Entries from Consumer Services / Business to Business in Radio and Audio
24 items
More Entries from SCHOLZ & FRIENDS
24 items
