Print and Publishing > Print & Publishing: Sectors
THE ULTIMATE GUIDE TO GOTHENBURG HALF MARATHON
FORSMAN & BODENFORS, Gothenburg / CRAFT / 2023
Awards:
Overview
Credits
Overview
Background:
Every year in may, the worlds biggest half-marathon takes place in Gothenburg. Craft, a Swedish running brand wanted to remind people of what it takes to finish the race. The right mentality.
Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.
Leading up to the race, there are countless of different guides, tips and strategies circulating on how to manage the 21 kilometers around Gothenburg, Sweden. In one of Sweden's biggest newspapers, Craft wanted to remind everyone who’s running about the only thing that is needed.
Putting one foot in front of the other. Left foot. Right foot.
Describe the Impact:
The print ad got a lot of attention, especially within the running community. It was shared on social media and even got articles on various running blogs and SoMe accounts.
More Entries from Consumer Goods in Print and Publishing
24 items
More Entries from FORSMAN & BODENFORS
24 items
