The Village Ukraine and our agency collaborated to launch "OUT ("Прийшом")," a podcast unraveling the experiences of Ukrainian military personnel during the war, led by psychotherapist Artem Osypyan. We aimed to craft a distinctive visual identity for "OUT ("Прийшом")" and create compelling motion videos for promotion.

Objectives:

1. Develop an identity reflecting the life-altering impact of war and the yearning for restoration.

2. Create engaging motion videos for episode teasers.

3. Achieve 100,000 Reels views and garner significant appreciation on Apple Podcasts.

The allocated budget covered visual identity design, motion video production, and promotional efforts. Basically, it was a low-budget gig with a strong message. The project encompassed visual identity design and motion video production. While it was manageable in scale, the goal was significant, aiming for broad Reels and Apple Podcasts to share the heartfelt narratives of Ukrainian military personnel, exemplified by Iryna Vygovska's moving encounter.

War. That's the answer. Duct tape is very symbolic for us and the context we live in. After a full-scale invasion, almost all windows around Ukraine were covered in tape for protection. On the other hand, tape symbolizes the re-connection and re-integration of people from a frontline with "civils". Also, almost all of the work was done through blackouts after russia massively attacked the Ukrainian electric grid. Formally, the use of duct tape, a simple but universally recognized wartime symbol, is deeply connected to the country's experiences with conflict and its resilience. Scotch tape not only serves practical wartime functions but also carries cultural significance as it plays a role in distinguishing allies, marking parcels, and symbolizing unity.

Obviously, the choice of the Ukrainian language in the podcast title "Прийшом" instead of its English equivalent reflects the emphasis on preserving the national language and the identity of the Ukrainian people during challenging times.

Overall, this project addresses themes deeply ingrained in Ukrainian culture, history, and the ongoing national identity struggles, making it a compelling and culturally resonant work deserving of recognition.

The creative idea behind "OUT ("Прийшом")" podcast identity is to bridge the past and present, symbolizing the ruptures caused by war and the universal desire for healing. The brand's relevance lies in its dedication to amplifying the voices and experiences of Ukrainian military personnel, fostering understanding and hope during a time of conflict.

The target audience includes a diverse demographic, from individuals to organizations, globally interested in the human stories behind the war. These listeners seek a deeper understanding of the Ukrainian experience, valuing cultural heritage, resilience, and communication in adversity. The podcast's relevance is rooted in its unique perspective on the Ukrainian military's experiences, providing a valuable resource for a global audience looking to connect with the human side of the ongoing war.

To capture the essence of a nation at war, the podcast delved into the experiences of Ukrainian military personnel, and we sought to convey the rupture caused by war. Our logo represented this disconnection with a shifted and disconnected design, symbolizing the indelible scar war leaves.

To restore the desire for peace and healing, we introduced duct tape as a versatile wartime symbol. Just as the podcast aimed to reunite fragmented narratives, duct tape represented resilience and bridging the gaps. We crafted the identity by hand from ordinary materials before digitizing it.

The visual elements, such as a clear font and a color palette featuring black, white, and beige, simplified the design to focus on the podcast's essence. Motion videos used tape to emphasize the most important aspects of each podcast, creating a unique atmosphere.

The design's symbolism made it an enduring representation of a nation's resilience during war.

The "OUT (Прийшом)" podcast identity project achieved remarkable results across various dimensions. Firstly, it added significant value to The Village Ukraine's brand, solidifying the podcast as a prominent and influential platform within its portfolio. Secondly, the project greatly enhanced the consumer experience, enriching it with a captivating visual identity. Moreover, it had an extensive reach and cultural impact, as demonstrated by the podcast teasers amassing over 1M interactions, underlining its influence in the cultural landscape. Additionally, the emotive design positively influenced brand perception, effectively conveying the core themes of the podcast. Lastly, the project accomplished its objectives as outlined in the brief, successfully developing a compelling identity and motion videos for the podcast, exceeding initial expectations.