This 80-second commercial was part of a worldwide campaign to promote the fight between Tyson Fury and Francis Ngannou. The primary goal of this film was to engage a diverse audience from different walks of life to participate in a promotion that offers a chance to win $100,000 for correctly predicting the winner. The commercial aired on television and was widely shared across different social media channels to maximise reach.

The film delves into the universal human trait of having an opinion and the eagerness to share it. The film begins with two colleagues engaged in a lively debate over the dishes, only to be interrupted by an omniscient voice. This marks the start of an extraordinary journey where we meet individuals from various backgrounds, each voicing their prediction on the outcome of the Tyson vs. Ngannou fight. The narrative weaves through the lives of diverse characters, from busboys amid a sea of dishes to a nurse, a security guard, a librarian, and a teacher, encapsulating a wide spectrum of society. This engaging story highlights that anyone, from any walk of life and in any setting, not only has a voice but also stands a chance to win $100,000 by making the right prediction. The film is a celebration of opinions, connecting people in a shared moment of anticipation and

Riyadh Season 2023 featured a number of boxing events. One of them was the Battle of the Baddest. A fight between WBC and Lineal heavyweight champion Tyson Fury and former MMA champion Francis Ngannou.

As part of an integrated campaign, a regional promotion was initiated to encourage public participation and drive further awareness to the fight, aiming to boost Pay Per View subscriptions and contributing to the goal of positioning Saudi Arabia on the global map for hosting top-tier boxing events.