Film > Online Film: Sectors
WHOOPS
ACCENTURE SONG, Denmark / COPENHAGEN METRO / 2023
Awards:
Overview
Credits
Overview
Write a short summary of what happens in the film
A passenger on the Metro feels falsely accused of farting when her artificial leather pants make a strange sound. She tries to defend herself but only ends up digging her own grave of awkwardness.
Background:
The Copenhagen Metro needs to increase its passenger numbers. We do this by focusing on USP of speed and that no matter what happens on the Metro, “Fortunately, you’ll be there soon”
Describe the Impact:
New campaign was only just launched so no data or results yet.
Please provide any cultural context that would help the jury understand any cultural, national or regional nuances applicable to this work e.g. local legislation, cultural norms, a national holiday or religious festival that may have a particular meaning.
The Danish people prefer to keep to themselves on public transport. Most do all they can to avoid conversation or “making a scene”. Metro trains are underground with no views, so if any awkwardness occurs, there is no escape, but fortunately the Copenhagen Metro is fast, so you’re never on it for long.
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