We want more young women and teens to take part in sports. The problem is a lot of them drop out, with "not liking how I look" being among the top 10 reasons. The reason for this is the stereotypical female sport uniform that has been set as a standard for the past decades. It is designed by men, it objectifies women, and is way too revealing for teen girls who struggle with their body image.

The campaign will show the double standard in sports uniform by switching roles and will offer a solution to the problem - a collaboration between The Sultans of the Net and Puma that will create a new standard with women centric designs as a standard for the next generation of athletes.