Creating an inspirational integrated campaign with the Turkish Women's Volleyball Team at its core that engages more females to participate in sport and make athletes more visible to young girls.

At the Olympic Games 2024 in Paris, the Turkish women’s volleyball team will play their opening match against the competing team in neutral jerseys – national symbols take a back seat to finally let the sport take the spotlight. To make sports less about nationalism and more about athletic performances. Athletes from all nations get more visible as role models to inspire young girls.