We wanted to create a campaign to inspire the next generation of girls to play sports.

Girls have a preconceived idea about what it takes to do sports and 52% don’t think it’s for them.

We will challenge these preconceived notions

To inspire girls to face the barriers that are keeping them out of sports by looking beyond the net.

We will do that using a striking visual metaphor displaying a series of girls facing their own ridiculously high expectations incorporated as text on the net. Making the parallel between the obstacles that you need to rise above both in sports and life.