Brief: Create an inspirational integrated campaign with the Turkish women's volleyball team at its core

that increases women’s participation in sport.

The primary goal of this campaign is to inspire young girls and teens and encourage equal

participation of women not just in sports, but also in leadership and all other aspects of life.

A secondary goal is to raise awareness about gender equality and contribute to ending gender

discrimination.

Background of the campaign:

Girls are surrounded by discouraging messages that tell them women’s sport has lower value than men’s sport. The lack of respect shows in belittling language, highlighting matters unrelated to athletic performance, and as a ridiculously small amount of media attention.

We have seen numerous campaigns trying to encourage girls to pursue their sports dreams, but is it worth it if the reality is still this discouraging and degrading?

Let’s use this attitude to create a user-generated online magazine for women’s sport where girls and young women can decide the narrative themselves.

By the led of Sultans of the Net, ATTITUDE magazine aims to actively challenge and break down stereotypes surrounding women in sports, fostering a more inclusive, supportive and equal representation.

This is a community where girls passionate about sports can be seen as they are; talented, powerful and inspirational. The platform is made in collaboration with Puma  to give the girls the visibility they deserve.

All  content is in video format (those kids don’t have the patience to read anything) and comes from girls, young women and sports teams from TikTok via  hashtag #AttitudeMagazine