The task was to create an integrated campaign for the Turkish Volleyball Federation, starring popular female athletes - Sultans of the Net. The goal of the campaign was to increase women's participation in sport by inspiring young girls and teenagers and encouraging equal participation of women not only in sport, but also in leadership and all other aspects of life. A secondary goal is to raise awareness about gender equality and contribute to ending gender discrimination. The proposed campaign targets all European countries.

How to inspire to physical activity when mental health is not well? How to speak to Europeans in one understandable language? In the EU are 24 official languages. We find one common language, understood by all. Understood by people interested in sports, but not only. We use the sound of clapping in our campaign. It is the sound of hitting a ball; the sound heard from the audience. Clapping encourages, warms up the game is joyful and simple to implement. We pay attention to mental crisis, supporting children with free tools and inspiring them. Sultans of the Net launches a wave of clapping. We engage partners who are experts in their fields, work with points in all European countries, and thus our campaign will reach them as well. First part is viral video for the song "We will rock you" with a clapping theme. Performed by Sultans of the Net and children from across Europe. We also launch free platform with psychological content and training, partner points across Europe, distribute free packages for children involved in the activity. We are building the image of Sultans of the Net as a responsible team turning its success into action that really helps.