We realised that when girls are born, they are born superstars. They have dreams, they are brave, they play, jump and run like any other child. Girls don't need us to give them power, they need society to let them be free to grow up as strong as they were when they were little.

They asked us to create an integrated campaign to empower girls. So we created a lot of messages with a positive and brave tone of voice to ask society to please try to not princess girls.

We have created a campaign to tell the world that girls and teenagers are not princesses, they are queens of their lives and decisions. Using the Queens of the net to inspire them as references of sport, courage and strength.

We created a spot and prints to reach full society. Demonstrating, with real girls, that they are much more than princesses.

A tiktok trend, in order to reach out the young girls. The players, as ambassadors of empowerment, will start the trend by showing that they have been queens since they were little. We'll challenge more women's sports figures until girls and teenagers copy it and make it their own.

And finally, a PR action to enlarge the campaign. Taking advantage of the fact that the 2024 Olympic Games will be held in Paris, during the tournament we will hack Disneyland Paris, the home of princesses. We will dress the players with a cool tracksuit. In this way, we will be able to bring women's sports references to a place where the references are totally different. The girls will be able to take pictures with the Queens of the net, and realise they can became superstar just like they are.