EmpowerHER

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

We want to empower and inspire women and girls across all Europe to actively participate in sports, using the Turkish Women's Volleyball Team as a symbol of strength, resilience, and unity. What's more we want to break stereotypes, build a strong community of empowered women, and create a lasting impact on female participation in sports across Europe. By our campaign we want to obtain financial resources to help women and girls who do not have the opportunity to realize their sports dreams and develop. The funds will be raised through a competition on Instagram and cooperation with the Puma brand and then they will be distributed to schools and cultural centers that need such support

Campaign idea

Our ideas focus on moving and evoking positive emotions. Moreover, we encourage you to actively use the free application HERplay and participate in the competition. This contributes to girls being more involved in development and sports. Thanks to the competition and cooperation with Puma, we give the opportunity to win cool prizes (a ticket to the 2024 Olympics and a limited edition of shoes). There are 24 prizes related to the 2024 Olympics - 12 prizes for each application (1 ticket for Olympics 2024 and 11 pairs of shoes - limited edition shoes) on Instagram and Tiktok. Each post is important, because one post would be equal to, for example, 1 dollar, which could be donated to help schools and cultural centers that would receive such funds for development in the field of sports and development. Each participant supports their own health, but also helps others. Turkish volleyball players are a great inspiration and the prizes encourage you to take part in our competition and help others #EmpowerHER