Feel it out!

Young Entry Asset

Overview

Credits

Overview

Background

Teenage girls are engaging in sports less frequently. It's challenging to find the motivation that will drive them to action. They are increasingly recognising the importance of identifying and understanding their emotions from a very young age. Struggling with their emotions and a lack of support in mental health leads to adverse consequences for them.

Campaign idea

Sport is a school of emotions,
especially for young girls. We want to show that every emotion, 
especially those that teenage girls struggle
with, can be transformed through
physical activity into strength
and energy, which we harness in sports.
We used language of teenage emotions.