Game-Changing

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Create an integrated campaign for the TVF and the Sultans of the net at its core, by using minimum three media channels, that inspires young girls and teens to encourage equal participation of women in sports and all other aspects in life. And which is also raising awareness about gender equality.


Campaign idea

'Game-Changing' is an integrated Campaign by TVF demonstrating young girls that anything they can learn in sports teaches them everything for life by presenting GAME-CHANGING LESSONS from the rising women of the Turkish national volleyball team.