When boys do sport, they’re usually seen as aspiring athletes. But with girls, sport is seen rather as a temporary interest, a different form of play or a hobby that should step aside in favor of education or work. Together with TVF, we form a first ever deep-faked team made of…de-aged Sultans of the Net. We also organize an online match, during which the team will slowly get older, so that we can see how they “grew out of sport”. Sultans will encourage girls to never drop down on sport because it can be their future.

We want to encourage the girls to do sport and show them that their passion can develop into professional career in their adult life. To do so, we transform stereotypical belief into our main message – Girls grow out of sport. Together with TVF, we form a first ever deep-faked team made of…de-aged Sultans of the Net. We also organize an online match, during which the team will slowly get older, so that we can see how they “grew out of sport”. Sultans will encourage girls to be persistent in their sport career because they all can grow out of sport just like they have grown up.