Challenge:

Create an inspirational integrated campaign with the Turkish

women’s volleyball team at its core that increase woman’s

participation in sports.

We demonstrate that talent, passion and potential are equally distributed, but the opportunities are not. We utilize the summer olympics in Paris 2024, along with social media to shed light on the issue. Unequal funding in sports for female athletes is a global challenge that requires widespread attention and action, and what better place to reach our desired audience than during the olympics.

Our goal is to raise awareness, initiate dialogue, and promote equal funding for both female and male athletes.