The “Sultans of the Net” demonstrate to girls every-where that they can reach their goals and excel in sports and all other areas of life. So we wanted to find a way to spread this spirit across Europe.

In Turkish, the word “her” means “each, every, all, any”. Exactly the spirit that the “Sultans of the Net” embody.

We encourage girls across Europe by telling them that being “her” means being each, every, all and anything they want to achieve. The proud statement “I am her” will take on new meaning and become an empowering message for girls that counteracts the limiting gender discourse they are usually surrounded with.

Don’t let society tell you who to be.

Be “her” – be everything!