Icons of Impact

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Create an inspirational integrated campaign with the

Turkish Women's Volleyball Team at its core that increases

female participation in sport.

Campaign idea

We provide the positive external impact the girls need by showcasing iconic women in both sports and resilience, such as The Sultans of The Net. And we do it in a way that is relevant to young girls.

We create an integrated campaign which centers a Youtube series of inspiring women, with the Sultans of the Net at it's core. We raise awareness of the show in creative ways: trading cards, TikTok & PR.