I'm a believher.

Awards:

Shortlisted
Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

The absence of young girls engaging in sports is detrimental on multiple levels. Beyond the immediate physical health benefits, sports play a crucial role in theholistic development of young individuals. Lack of participation denies girls the opportunity to build essential life skills such as teamwork, leadership, and resilience. The turkish women’s national volleyball team is a great role-model for young girls and teens all across the globe. They conquered Europe and theworld, winning the World Cup and European Championship in 2023.

Campaign idea

All of these achievements were achieved despite receiving lots of criticism from their fellow Turkish people. Recent panel data specific to Europe suggests a notable trend: faith and spirituality appear to hold a relatively greater importance for women compared to men. This is why we created "I'm a believher.", an integrated campaign that strengthens womens' faith in themselves. The term "believher" gives this movement its own name and the venus sign its own symbol. "I'm a believher." sparks a transformative journey for girls, fostering self-belief, unity, and resilience. By breaking barriers and challenging gender stereotypes, itinspires confidence and a commitment to shattering ceilings. The powerful mantra "I believe in myself" resonates, shaping a generation of resilient and empowered girls who embrace challenges with courage.