Participation in sports among European young girls and teens is underwhelming despite all the benefits. How can we take advantage of the TVF “Sultans of the Net” team inspirational success to generate interest in sports and get them to play?

To get young and teen European girls to play more sports we’ll let them experience volleyball on a game they’re already playing: Fortnite, one of the most played games in the world among the youngsters.

To do so, we’ll create a unique digital volleyball experience Fortnite map called “Sultans of the Net” where they can try the game in a safe and fun environment, where gender equality is real and

socializing by playing with friends is incentivized.

To get them to play the real game, we’ll have special coins that can be earned in-game and traded for real volleyball classes, merchandising, training equipment, leadership and confidence workshops on pop-up stores near real courts around Europe.