Objective: Create an inspirational integrated campaign with the Turkish women's volleyball team at its core that increases young women’s participation in sport.

Context: An alarming number of young girls quit sports because of clothing concerns. A result of a globally patriarchal system – men deciding how they should look. Women already need to work twice as hard to achieve even a fraction of the success that men get –  the least of their problems should be their clothes.

A revolutionary 16-in-1 match suit that allows athletes at the highest level to decide what suits them and let them pave the way for the next female generation. During the Summer Olympics 2024 in Paris, France, the Sultans of the Net will reveal the team uniform for the world to see. By challenging athletes and ambassadors in PUMAFam through social media we inspire the young generation to train and compete in what they are comfortable in.

Our campaign website will educate about the situation and allow visitors to leave their testimony on how they have been treated unequally in sports. With the help of a thousand voices we can affect the decision makers to create a less screwed reality for women pursuing careers, not just in sports. And for those who do not agree, just #zipit.