Create an inspirational integrated campaign with the Turkish women's volleyball team at its core

that increases women’s participation in sport.

The primary goal of this campaign is to inspire young girls and teens and encourage equal

participation of women not just in sports, but also in leadership and all other aspects of life.

A secondary goal is to raise awareness about gender equality and contribute to ending gender

discrimination.

KEEP IT UP is an empowering through the line campaign inspired by the physical game of volleyball and the Sultans of the Net’s tenacious attitude.

Featuring the iconic Sultans of the Net as our ambassadors the ads use positive, uplifting language and aerial photography & footage to show girls across Europe the bigger picture of how sport can impact their lives, inspiring them to KEEP IT UP.