LockHer

Young Entry Asset
Young Entry Asset

Overview

Credits

Overview

Background

Turkey women's national volleyball is very succesful, but still very criticized by the conservatives.

Women are still unconsidered and underestimated by men in the sport world, resulting in lack of partecipation (1 female athlete every 4 male) and misogynist behaviours.

Campaign idea

Create awareness about the obstacles female athletes face in their career.

Even champions can struggle, but sport, loved ones and the team can help overcome the difficulties.

LockHer is a docu-series that let the players talk about their own experiences dealing with problems (haters, body dismorphia, toxic relations, stress and misogynistic behaviours), revealing every time how they face the difficulties.

The players will introduce their stories through object from their lives, stored in a locker rappresenting the main topic.