Create a motivating campaign centered around the Turkish women's volleyball team to boost women's involvement in sports. The main aim is to inspire young girls and teens, promoting equal participation for women in sports, leadership, and all areas of life. Additionally, the campaign seeks to raise awareness about gender equality and help eliminate gender discrimination.

The prejudices and hate that the volleyball players of the Turkish national team have endured, are transformed into a powerful source of inspiration for young girls to not quit sports. Through an integrated campaign, girls are encouraged to share the struggles they have overcome themselves to show others the unshakable belief that quitting is not an option.