33% of young women between 15 – 24 don’t do any physical activity. Additionally, they are 4 times less likely to participate in a sport than young men. Girls lack motivation to exercise and the support from someone who helps them to start or keep doing a sport. So, we decided to be that person and give them a boost, which is fun and in line with what they love.

In a partnership with Nike, we create a unique sport apparel collection for girls and young women which can be bought only with exercise. The only currency we accept is data from Strava (or other tracking app) – kilometers run; miles cycled; minutes spent doing yoga or playing volleyball. So, we encourage girls to have more exercise and also challenge them in a playful way.