Our task was to create an inspirational integrated campaign with the Turkish Women's Volleyball Team at its core that increases women’s participation in sport.

The primary goal of this campaign is to inspire young girls and teens and encourage equal

participation of women not just in sports, but also in leadership and all other aspects of life.

A secondary goal is to raise awareness about gender equality and contribute to ending gender

discrimination.

We created the Play it till you make it campaign, where the Turkish Women's Volleyball Team shows that sport is not about meeting expectations but about enjoying every moment of exercise, being together with friends, and doing it by heart and not by sense of duty. We used all the channels European girls use: TV, social media, influencers—we even reached them in person to maximize the chance to deliver our message.