Our goal is to get young girls around Europe into sports. The reality is that 86% of kids and teenagers want to be famous on the internet and they named "influencer" as nr. 1. career choice for future.

Queens of the (inter)net

We are using the nickname of female turkish national volleyball team and tweaking it to show young girls that to reach their goal of being famous on the internet, they should become famous of the net first and start playing sports.

Because sportspeople are among the top influencers of the world and they are trending for 15+ years, way more than most of other internet celebrities.

In SEE phase, we use TikTok videos where our players act as regular influencers in the most popular categories (beauty, dancing, travelling etc.), but revealing that they had to succeed in sports first by working hard.

In THINK phase we launch their collection in collab with Puma, to make even the local teams fashionable and hence attractive for young girls.

In DO phase, we use AI generated video to visualize them their path to success and follow up with localized call to action to join some of their nearby sports teams.

We empower them by showing that they can achieve anything if they follow their dreams, but the most important thing is to make the first step and we focus on that.